Pay Per Click

Pay Per Click (PPC) – Drive Leads and Sales Cost Effectively

Pay Per Click (PPC) Marketing is surging in worldwide popularity as one of the most cost effective ways to maximize leads and sales from your website.
Here’s why.

 

 

PPC offers:

  • Instant qualified leads and sales from your website
  • Measurable results
  • Adjustable costs

With over 14 billion online searches per month*, it’s how people find solutions and answers. Pay Per Click management allows you to place your product directly in front of prospects who are already actively searching for it.  So how can you become more visible more cost-effectively?

Let us help. We have the knowledge and expertise to choose the most profitable keywords, create the highest converting PPC ads and landing pages, manage your bids to maximize ROI, and create reports to let you know exactly how your Pay Per Click advertising campaigns are performing.

 

How PPC Works

In Pay Per Click (PPC) advertising advertisers pay for visitors who click on their ad and arrive on their website, on a Cost Per Click (CPC) basis.
PPC advertising is focused and targeted because your PPC ad will only display in relevant searches.  This means that only people who look for your product or service will see the ad.

 

Two PPC Advertising Models: Search and Content Networks

There are three major search engines: Google, Yahoo!, and Microsoft Bing.

Search Networks: PPC advertisements show up as results in search engines. They are labeled as “Sponsored Links” and appear above and adjacent to organic search listings on search engines.

Content Networks: PPC ads are placed in websites that have signed up to have ads appear on their site.

For Content Networks, PPC ads are matched to the keywords in the site’s content. Content Networks can be an excellent source of sales and leads. They can also get out of control unless they are created, optimized and tested by a highly skilled practitioner.

 

Best Practices

These are the practices that we follow.

  1. Choose the best keywords – This entails a detailed keyword analysis that goes beyond the normal Google keyword search. Expanding your keywords is the beginning. Analyzing which will bring you the best results is the goal.
  2. Create PPC Ads and Landing Pages that convert visitors to leads and sales – The ads must attract visitors, but what good are they if your landing pages don’t convert? Key to your ads’ success is creating multiple variations of ads and landing pages to test, and then optimize, optimize, optimize.
  3. Optimize your bids – There’s more to bidding than paying more. Optimize your PPC bidding strategies based on how each keyword performs. The goal is to maximize your number of sales and leads at the lowest possible cost.
  4. Commit to ongoing optimization – Sales trends change on a seasonal, sometimes daily basis. That’s why it’s critical that you continually optimize every aspect of PPC campaigns to make sure they perform at their peak.
  5. Measure results – The beauty of PPC is that it can be tracked and measured. Without comprehensive reports and analysis you can’t know exactly how your Pay Per Click campaigns are performing, and how they can be improved.

 

Make Sure Your PPC Campaign Delivers

With a PPC campaign you should expect:

  • Guaranteed qualified traffic, leads and sales
  • Instant and measurable results
  • Easy-to-manage costs
  • Highly targeted placement