Social Media Marketing

Social Media Marketing – Build a loyal community and the rest follows.

Information about your products and services is being shared today via social media. The question you have to ask is, “Do I want to be a part of that conversation, and shift it to my advantage?”

Over 60% of U.S. companies engage in one form or another of social media, and the number is rapidly growing. There are a lot of reasons for this, since social media marketing campaigns:

  • Boost your qualified online traffic
  • Promote your brand positively
  • Grow leads and sales with measurable ROI
  • Build a loyal community for your company

But creating social media accounts is only the beginning. What matters is what you do with them, and that’s where Webmarketing123’s social media optimization (SMO) services can help.

 

Social Media Optimization – Integrating Social Media Into Your Company

Social media optimization starts with incorporating social media into your overall marketing strategy.  It’s all about integration. We’ll develop a customized social media strategy to meet your company’s needs, and make sure it’s fully integrated with your Search and PPC campaigns. We’ll expand your reach through blogs, social networks and online communities, forums, widgets and multi-media, and free you to focus on other aspects of your business while allowing us to do what we do best.

 

Strategic Approach

To separate social media from your other marketing efforts is a mistake.  Yet many companies tack it on just because they think they ought to. As your social media marketing company, we begin by learning about and providing guidance to your overall marketing strategies before developing a long-term plan that includes messaging, content, communities and audiences. This way you understand the potential for your social media engagement and how it can bring you results.

 

Optimized Blog Development and Design

The hub for all successful social media efforts begins with your blog. Not only is it a great way for your company to reach out to your community, but every blog post becomes a link between you and your next customer. It gives them an opportunity to interact with your company, offer feedback, and learn more about your company’s message and culture. Our blogging experts will develop and design a blog to fit your company theme and culture, optimizing it for search engines and social media sites to gain maximum traffic and viral potential.

 

Robust Traffic Generation Through Social Media Sites

Social Bookmarking sites and Social Networks such as Stumble, Digg, and Facebook prove to be invaluable tools to for branding as well as sales. Webmarketing123 will develop a strategy to produce high-quality, entertaining content that social media users will love and value. It will drive traffic to your website(s) and gain fans and evangelists by making your company an authority figure in your industry.

 

Optimized Twitter Campaigns and Followership Building

If you doubted the connection between search and social media, then consider the deal that Twitter and Facebook signed with Google. Your latest Twitter results now show up on Google, making an even bigger case for Twitter to be an essential tool for you to engage your audience and build a conversation with the people that matter.

Create Web Designs, as your social media marketing company, will not only create your company’s Twitter profile and design the background, but we will teach you how to use Twitter internally for a dynamic company culture and to target prospects.  Alternatively, we can also do all of your tweeting and followership building for you.

 

Brand Monitoring

Following social media can be overwhelming. We monitor any mentions of your company on blogs, Twitter, forums, and other social networks to report back on the qualitative and quantitative details of each. This allows for rapid, real-time responses to protect your brand and leverage opportunities to drive more sales in a timely manner.

Since the conversation is already happening online, we help you join it, respond when you need to and talk to your audience so you can build a relevant and loyal following.

 

Competitive Analysis

We want to make sure that you stay on top of your competitors. Create Web Designs measures your company’s overall online presence compared to your top competitors’ through what we call, Share of Voice. We work to increase your initial Share of Voice throughout your social media engagements, and report to you on whether or not your content is frequent enough and your brand awareness continues to surpass your competitors’.

 

Measurement and Feedback

No campaign is complete without analytics and metrics to measure the results. Here are some of the benchmarks and metrics that we measure:

  • Number of leads and sales your blog produces
  • Number of evangelists and fans you have on Twitter and Facebook
  • Who your evangelists and fans are and how to engage them
  • How much traffic bloggers and Twitter users have produced
  • At what rate your Social Media Marketing tools convert to sales – what’s the ROI?

By analyzing these metrics, Create Web Designs SMO services can systematically adjust and revise the campaigns to maximize your ROI.

Qualify for a FREE Social Media Analysis today by filling out our form.